Finalization of web-to-print implementation: The checklist

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During the process of implementation, one inevitably reaches the point where the store is stocking up, has its graphics prepared, and is sufficiently supplemented with content. The question then arises: “What remains to be done?” Today, I will try to answer this question. Some processes may take up to two weeks, so it is best to deal with them in advance, without waiting until the last minute.

Most of the actions needed to tick the following items on the checklist has been described in Help. Here, I wanted to gather everything together, so that you would know what remains to be done before starting your web-to-print for good. Here we go!

Couriers – the iwarePRINT system is now fully integrated with DPD, UPS, and GLS. After signing the contract with the selected courier company, you will need to get API keys and put them into the system. For this purpose, please contact your selected courier and request access to their system’s API web.

Payments – as for today, you can choose between PayPal and PayU. Both systems can be easily configured – just enter the data and keys obtained from the operator. In case of PayU, e-printery, like any other store, it must meet the requirements of the Terms and Conditions. The whole process of attaching payments can even take up to two weeks (depending on PayU) and it’s better to start it as early as possible. For more information, see the Help section.

Selecting the domain – the name of the printery, which was entered during the registration, is only temporary. Eventually, the printery will be available under your purchased domain. As the system always remains on our servers, you should set to redirect the target domain to our IP address. Redirecting itself should be set only at the end of implementation.

FTP – the FTP server will be needed primarily to store customers’ files, databases, and backups. We recommend using virtual servers of the preferred supplier. It is also possible to purchase additional space directly from us – more information here.

SMTP – the SMTP configuration is necessary to ensure that e-mails are not only sent out properly, but that they also get to the recipients’ inboxes and not to spam, for example. If you are using your own mail server, it is important that it’s also configured properly – e.g. allowing the sending of mails from other domains.

SEO – positioning or optimization of the service with regard to search engines. The most important part is to remove the content of the robots.txt file in the iwarePRINT system. By default, it blocks the indexing of the printery in the web search engines. It is also useful in creating a site map. The whole process is obviously more complex, but you should begin your work on positioning with these two elements. Otherwise, “the printery’s page won’t appear in google”, and yet this is exactly what it’s all about. I recommend a very substantive article on SEO by Grzegorz for you to read.

Legally required issues

Terms and Conditions – having these regulations is required by law. It is also a necessary condition for connecting PayU payments. It is best to instruct one of the law firms to write it – they know the realities of online stores. It is by far a safer and more sensible solution than writing the Terms and Conditions based on guides available on the net or copying them from the competition.

SSL certificate – as customers, while paying for the order or registering their accounts, transmit personal information, these data should be secured by an encrypted connection and by the SSL certificate application. The certificate’s installation has been described in the Help section.

Bonus

Below are some things you should also take care of before starting the web-to-print. They are not necessary, but will undoubtedly be a big advantage.

Google Analytics – according to Google: “Google Analytics not only allows you to measure the volume of sales and conversions, but also provides insights into how users interact with your site, how they got to it, and what you can do to make them willingly come back.” These days, it is actually a necessary tool of assistance in running the store on the Internet: More here.

Marketing – prepare promotions for new customers, discounts on groups of customers, on products, from the cart, or discount codes. Simply – encourage customers to take advantage of your services.

Mailing – prepare your own mail templates that will be sent to the customers during registration or changes in their order statuses. These are little things, but have a very positive effect on the company’s image and encourage repeated purchases.

Invoices – the iwarePRINT system allows pro-forma and VAT invoicing. If your needs are more complex, or if you’re using the accounting services in an external application, consider its integration with the system. I

If you should need help with implementation, please write to us – we will more than gladly help.

About author
Paweł Dużalski

Handles tech. support, software testing, customer development project management, web-to-print market analyses, and blog administration at IWARE.

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